NAPO 2015 Pre-Conference Session
A brand is a vital part of a business. It is your responsibility to create and promote your brand. Conduct a Personal Brand Audit and learn how to showcase your brand for maximum impact. Discover your Unique Selling Proposition, and convey what you do in a way that grab's people's attention and makes them want to know more. Learn what makes you and your business unique, and how to reach your Target Market and Ideal Client. Craft your Elevator Pitch, which is an expression of who you are, what makes you stand out, and why others will want to work with you. Practice your pitch, and discover how to tailor it to different recipients and situations. Create your Brand Impact Plan for the future.

1) Determine what your Unique Selling Proposition (USP) is.
2) Identify your Target Market and/or Ideal Client.
3) Develop a list of Qualifying Questions in order to ensure that you are accessing your Target Market/Ideal Client.
4) Conduct a Brand Audit and create a Brand Impact Plan.
5) Learn about a clever and creative model for crafting an elevator pitch that gets attention and explains what you do, who you do it for, and what results and benefits you bring.
6) Practice your Elevator Pitch in a safe and supportive environment.

It’s so important for organizers to know what makes them unique and stand out from their peers so they can highlight that in their marketing. As a business coach to organizers, I see so many organizers that don’t know who their target market is, what their brand is and how to showcase it to the world. I will help attendees tap into their Unique Selling Proposition, create a brand that shines and feels authentic, and then teach you an easy, fun, clever and creative model for creating an elevator pitch. These are skills you need to learn and have ready in order to effectively market your business.