Your Brand Matters: Do you Need a Personal and Professional Brand Refresh?

Written by Lisa Montanaro | August 24, 2016

I had the pleasure of being a guest expert on Fox 40 News Morning Show in Sacramento on August 15, 2016 to discuss the power of personal and professional branding.

I was interviewed by Mae Fesai about what makes up your personal brand and what this means for your career and any future job searches or business marketing. We also discussed how big of a role social media and your online presence plays in defining your personal and professional brand, and that you have a responsibility today to mold, protect and promote your overall brand.

Watch the segment below:

Meet the Author

Helping others be the best versions of themselves gets me jazzed!

I’ve worn many hats in my lifetime—often at the same time—while enjoying fulfilling careers. I’ve been a performer, teacher, sign language instructor, lawyer, career counselor, law professor, coach, consultant, mediator, entrepreneur, speaker, trainer, writer, and author.

I’m an eternal optimist and life-long learner, constantly researching ways to improve personal and professional effectiveness. And it brings me great joy to then pass on the results of that persistent curiosity to my clients and audiences.

Of all the career hats I’ve been privileged to wear, my favorite is owner of this business since 2002. Why? Because it provides me the opportunity to work with wonderful organizational and individual clients. On any given day, I get to connect deeply with audiences, work with dedicated teams, improve workplaces, watch clients have a-ha moments, and know I’ve made a difference in their lives and careers. And that is very satisfying.